Editor $e' Publisher Appr '' ed ,Fbr" f'ea se 20 0/1 2151314R00 1 It has a brilliant neweditor. His name is Bill Wocstendiek. He is a former Executive Editor of Newsday and Managing Editor of The Houston Post. Under his guidance, both pa- pers achieved significant gains in circulation, and the Post won its first Pulitzer Prize. He is a winner of- Sigma Delta Chi's foreign corre- spondence award (1962). He has ed- ited and written for both newspapers In recent years, Sapinsky has been 3. Direct 'Representation. If your working abroad. Now he's back- paper has a separate, locally-edited bringing new freshness and origi- supplement, you can choose to have nality to the pages of This Week. It's adding new markets. our sales staff represent you for na- tional advertising-whether or not you distribute This Week. There is a modest sales commission for this A lot of good things have been" ",service, but no discount. (So you get happening since This Week came the benefit of your full card rate.) under new management. New newspapers arc being added to This Week's list of outstanding In Stockton, California- and magazines. The Stockton Daily Record. As his Managing Editor, Bill In Albany, New York- Woestendiek has chosen Campbell -.'.The Albany Times-Union and Geeslin, who brings a broad back- r The Knickerbocker News. ground of magazine experience to This Week. He is the former Maga- zine Editor of The Houston Post, and has planned, created and edited roto magazines for the Gannett newspapers. As Bill Woestendiek sees it, his job is to ring in the new without ringing', It's up in ad pages. This Week has shown dramatic ad- vertising growth in each of the last five quarters - a period in which most magazines have been up only slightly, or down. Here are the figures for the first quarter of 1969: This Week +10.5% ? Women's Magazines +2.8% ' :'. Weeklies and bi-weeklies +0.7% Monthlies +6.1% Why not visit our office during conven- tion week, and meet our new editorial and . . out give tageous plan is already working in management people. They'll tell you about newed verve and vigor and excite- - Birmingham. It lets you offer your This Week's plans for the future and, we ment, while retaining the point-of- readers a hirrhl rofessional Mond think, trove it can be an important asset y p f b i d respect or v ew an asic Va,uw_ of nationally and locally edited.? i eoyourounaaypackage. ounciay magazine in America. the national nortion. your staff' It has a dramatic new look. In Huntington, West Virginia The Huntington Herald-Advertiser. More are on the way. It offers attractive new"partnership options. readies the local material (including advertising). Then both are printed as a single magazine. 2. Tandem Representation. Papers Remember the Herald Tribune's ' selecting the This Week Tandem Plan beautiful New Tork t h&& can to v ,(l p' ti ~r -000300.1'40002-6 man behind its strikiee 6n~l~d :t siz Sapinsky-the new Art Director of that goes into the local pages of the, 3 thr naw Tine ,#,#L-- masrazine_ ' This advan- The Tandem Plan 1 If you prefer, call Perk Rankin, Ex- ecutive Vice-President, Newspaper Rela- tions,` and he'll arrange to visit you. The number is (212) 697-5500. The newThis Week

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